Case study
Aisha Buhari Foundation + Gates Foundation
Research-led video storytelling focused on preventing avoidable maternal and infant deaths during childbirth.
Context
PAN54 developed a social and behaviour change communication (SBCC) video series designed to support advocacy, awareness, and public engagement around maternal and infant death in Nigeria.
What we do
- Research
- SBCC Strategy
- Scripting
- Video Production
- Advocacy Storytelling
Visual Story
Key thinking
Sensitive stories require clarity, empathy, and respect for the communities they are intended to serve.
Outcome
The series helped translate critical health issues into accessible human stories that supported advocacy and public awareness efforts.
Campaign film
Next Project
AccaTap UK
Narrative development, platform design, marketing, and player acquisition for a football prediction platform.