The Storytellers

The Art of Storytelling: When it comes to Brand Narratives that transcend the limitations of space, time, age, and culture, you will struggle to find better than PAN54 Digital. Modern storytelling has a great significance in the media industry. Today, we see individuals, brands, companies, and traditional media utilizing storytelling to push awareness in a […]

For the Love of Lagos

SHADES OF LAGOS: How a young, talented Nigerian filmmaker is sharing the Lagos narrative with a global audience. SHADES OF LAGOS (2021) is a short documentary produced and directed by Doyinsola Wale-Banmore. Written by Irenitemi Somuyiwa and Doyinsola Wale-Banmore. Starring Jinmi Abduls Ariyo, Ifiok Adebanjo, Pamilerin Adegoke, Made Ankilulapo-Kuti, Prince Eric Adeyanju, Tamara Aihie, Funmi […]

So You Want To Be A TV/Film Makeup Artist? Here’s Some Practical Advice

Practical Tips from Working Makeup Artists There are some practical things that will really help you when you’re starting out. From those in the industry, here are some helpful tips: Know that in the beginning it is a costly profession. You will always need to have a fully stocked makeup kit, tools like brushes and […]

Get Started With Your Own Product Photography Business or Side Hustle

Have you ever wondered about product photography?  About how all those beautiful product pictures we come across in magazines and on websites are photographed?  A beautiful product picture is worth a thousand sales – to paraphrase the eternal saying. The good news is, if you have a talent for lighting and the technical side of […]

Is FMCG Success down to your Marketing Department or your Key Distributors?

Connecting with your low and middle-income consumers is key to profitable sales. “Which came first, the chicken flavourseasoningor the er… egg noodles?” to paraphrase the eternal philosophical question. Speaking with some of the key FMCG distributors in major markets around Lagos, last month, one is left in no doubt about what they think. Said one […]