Is FMCG Success down to your Marketing Department or your Key Distributors?

Connecting with your low and middle-income consumers is key to profitable sales. “Which came first, the chicken flavourseasoningor the er… egg noodles?” to paraphrase the eternal philosophical question. Speaking with some of the key FMCG distributors in major markets around Lagos, last month, one is left in no doubt about what they think. Said one […]