What is Video Content Marketing?

The principle of content marketing relies upon communicating your brand to potential clients on a regular basis. And this is a struggle to many brands and businesses; what content to create for whom. Reality is, today, content only succeeds if it delivers what consumers want, when and how they want it. And this is why video content marketing was born.

Video Marketing


According to Syndacast, with about 50{7e96e8d2bee0d110a352ed43a74caa3eedda40e4f721faae080e8b8bf4354451} of people in the world connected to and using the internet, 74{7e96e8d2bee0d110a352ed43a74caa3eedda40e4f721faae080e8b8bf4354451} of all Internet traffic in 2017 will be driven by video content marketing.

While we can all agree that conventional media (as we know it, television, radio and print) are still some of the effective platforms to advertise, there is no doubt that this era is telling us all that the internet or online marketing is the most efficient of all. Video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.

Here are the 2 Major Reasons Why Video Content Marketing is the New BIG Thing for business promotion:

• Video Marketing helps you to market and sell your products in a convincing way, with brand recall.
– According to HubSpot, 90{7e96e8d2bee0d110a352ed43a74caa3eedda40e4f721faae080e8b8bf4354451} of customers reports that product videos help them make purchasing decisions, and 80{7e96e8d2bee0d110a352ed43a74caa3eedda40e4f721faae080e8b8bf4354451} of them remember a video they’ve watched in the last month. This can be highly caused by the fact that most of the people are visual and auditory learners, which are the basic characteristics of videos. This means it’s easier for many users to remember video content than those which are solely images or text-based. When they remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. Other greater effects to expect are the customers who typically like to share videos they enjoy, which when they do can also expand your online reach.

• Video Marketing is also an effective SEO strategy to boost your website’s rank.
– According to Forrester Research, a video result is 53 more times to get a top ranking on Google than using traditional techniques. Apart from the obvious reason that videos are always on top of the search using keywords, videos favor one of the most valuable rules of Google in choosing websites to rank high; if the content benefits the audience (which is well explained in the first point).

However, video marketing does not end in creating it. Publishing is another thing.

Publishing on top video platforms is also one of the best strategies to spread out your video content to millions of relevant viewers. These video platforms open their channels to host and promote your videos, expand your reach and influence more people. Pan54 is one of the top digital distribution platforms and networks that you can consider. With our proprietary PAN PIPE © Player, we take your content and feed it down our digital pipe line to multiple other safe video platforms and publishing outlets generating additional revenue at each node on the matrix.

So if you have good video content created, whether for business or self brand promotion, do not waste the opportunity for more people to see it.

Contact us now filling out our form at http://pan54.com/contact/ or send us an email at info@pan54.com.


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