Influencer Marketing vs Traditional Marketing

Influencer Marketing, as we are all aware of, is one the newest and most efficient marketing tactic as claimed by many digital marketers. It may sound different and sophisticating for businesses, but it really isn’t. In fact, it is just a simplified strategy of applying all marketing principles that we have learned for the past years.

Influencer Marekting

Here’s why:

Marketing, as per the instructors’ collective thought of The Chartered Institute of Marketing, is simply defined as being:
– All about people
– Creative
– About communication
– Global

If we come to think of it, the concept of Influencer Marketing revolves on the same above-mentioned considerations. It targets people, it has to be a creative approach, it is definitely about communication, and it reaches the world. Except that, the media has evolved from billboards, televisions, radio and other print ads, to a single medium; social media. This has been proven effective mainly because the behaviors of the consumers have changed as well by time. In a world of tiny attention spans, there is one thing that seemingly everyone still pays attention to – social media.

But despite this trend, there are many businesses who are still hesitant to adapt this strategy, for a single obvious reason; they are not sure if Influencer Marketing is something that will work for them.

So here are 3 questions that if you get a Yes for all, then maybe, it is time to give Influencer Marketing a try:

1. Do you have conservative budget to market your brands?
Surprisingly, Influencer Marketing is much cheaper. Paying celebrities to advertise on social media is pretty expensive as well, as Fyre Festival had to pay Kendall Jenner $250,000 for a single post. But earned influencer marketing is inherently free, saving companies incredible amounts of money compared to paying insane numbers for television or other forms of advertisements. Earned influencer marketing is the definitive strategy if companies are looking to save money.

2. Can your brand be trusted?
A study by Forrester concluded that consumers are way more likely to trust their friends and family than to trust the brands themselves. This means that consumers are more open-minded to products or brands if the recommendation comes from an influencer than if it comes from the company itself. Influencer Marketing can help you build your brand’s image by convincing just a few, and just let them do the rest of the work for you.

3. Do you have reliable friends or colleagues who can talk about your brands?
Influencers hail from all walks of life – industry and topical experts, activists, celebrities, bloggers, academics, YouTube producers, etc. They do not need to be celebrities, as long as they are able to and leverage the Web’s connective tissue (along with consumers’ longstanding preference for word of mouth recommendations), to build, inform, engage, and influence dedicated populations of followers. This simply means that even your parents, so long as they have social media accounts and have friends and followers that they are connected with, can be your brands’ influencers!

We would like to think that you got 3 Yes’es, so we are introducing you to what can help you further on the next step; finding and getting connected with the right influencers!

PAN54 offers a platform where premium content and influencer creativity will convey your product message in the highest quality, safest environment and reach target audiences with more precision and efficiency than traditional media campaigns. Through our own deep local knowledge of the creator talent pool and aided by our unique talent-sourcing technology “Webfluential”, our value is to be able to match your brand to the right influencers, delivering real authenticity and engagement.

If you wish to know more, feel free to read about our service for BRANDS at , or email us at


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